An avid learner, I am a product designer with insatiable curiosity. With a background in HCI, I believe UX should be the thread through which the users as well as the business can be woven together to create better experiences.
Based on my experiences of my own Graphic Design startup, developing Escape Games, and my combined experience in working for other startups, I have always been reminded of my role as a designer to bridge the gap between user needs and stakeholders' vision in order to deliver meaningful experiences. Designers aspiration lies in creating a balance between these two worlds.
Optimized User Engagement: Spearheaded user and A/B testing initiatives to enhance the Optum sign-in process, achieving a more intuitive user flow through strategic iterations informed by direct user interviews.
Support Experience Overhaul: Transformed the support interface, delivering a more efficient user journey and elevating the Net Promoter Score (NPS) by 20 points through A/B Testing.
Design Productivity Boost: Architected an extensive Figma component library, catapulting the design team’s productivity by 60% and decrease design time by 80%. I persistently elevated the design experience by curating new components for the consumer experience.
Collaborated with cross-functional teams and developers across the organization to create a cohesive and user-friendly design for the consumer experience. Championed auser-centric approach, resulting in a more inclusive, engaging, and adaptable platform.
Designed and deployed 5 web platforms for local NGOs, boosting acquisition by 25% and engagement by 40%. Delivered key UX designs, including journey maps and prototypes. Pioneered and upheld a robust ‘voice of the customer’ strategy, synergizing stakeholder collaboration, market insights, and user-centric metrics to refine UX deliverables.
Designed the trailhead platform for salesforce where I restructured the information architecture, prototyped, and iterated the design, resulting in a 63% increase in user engagement and 45% reduction in bounce rate.
Led the ideation and development of the most sought-after Escape game, "Trapped,"which increased the NPS score by 4.44%. Collaborated with engineering teams toachieve established KPIs and utilized data-driven iterative improvements to increase user satisfaction by 20%.
Led cross-functional teams to design and prototype a ChatBot that won recognition for the best ideation and presentation while managing complex cross-media projects involving automation, testing, and defect resolution.
Founded and led a successful design firm, including non-profits, and served as the official designer for JW Marriott's Marketing team. Created marketing materials that aligned with each client's unique branding style, resulting in a 30% increase in lead generation.
Feel free to leave me an email with your name and contact information. Or set up some time here.
